Thursday, October 18, 2012

Monday, September 17, 2012

The 2012 Hype Cycle for Emerging Technologies

Big data, 3D printing, activity streams, Internet TV, Near Field Communication (NFC) payment, cloud computing and media tablets are some of the fastest-moving technologies identified in Gartner Inc.'s 2012 Hype Cycle for Emerging Technologies.

The Hype Cycle graphic has been used by Gartner since 1995 to highlight the common pattern of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation. The Hype Cycle Special Report is updated annually to track technologies along this cycle and provide guidance on when and where organizations should adopt them for maximum impact and value.
It's the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that senior executives, CIOs, strategists, innovators, business developers and technology planners should consider in developing emerging-technology portfolios.

Wednesday, March 28, 2012

TenFarms Automagically Unifies And Curates Your Digital Moments Around The World

The "Application Economy" has dramatically changed the way we search information, interact with our friends and how we distribute the content we create across the different social platforms. We download an average of 60 apps when it comes to the iOS platform. They are mainly social and localization services we jump in because of our friends, because of a unique experience or just because it's pure fun.

But the problem we face it that we fragment our digital identities across multiple platforms. Our apps don't give justice to our digital life as it really happens.  Our digital footprint, our moments are biased by the silo effect inherent to every mobile application: our content is stuck in it…until now.

TenFarms, the first location-based platform allows you to unify and curate your digital life created from your smartphone. The idea behind it is to merge Social - Local - Mobile with the power of exisiting mobile applications.

Every piece of content created on a mobile phone becomes a social object. Pictures, sounds and videos of a life moment spark conversation, resonance and engagement around friends and friends of friends. TenFarms makes it dead simple for people ‘plant’ social objects in a location trough existing apps that they already use everyday allowing others to pick them up and engage later on. 

As of today, TenFarms users can curate and share their digital life using FacebookFoursquareInstagram, Picplz, GetGlue, Soundcloud and many more to come (Socialcam? Shazam? Spotify?)  . The user's timeline consists of incoming moments from your friends, whether they 'planted' a new picture or just commented on a friend's new story. It is the  single place that unifies users location, social objects (Images, sounds, videos) and other types of life experiences. ted through the applications used everyday. The very special moments can be saved (pinned) for easier remembering. Moments can then grow and adapt to new contexts.

One thing that TenFarms does really well is mapping those moments in real time on its discovery map. Users, at any time, can find categorized board of moments wherever TenFarm users are planting them. Jumping from San Francisco to Paris via Helsinki is now just a browsing click away. Each location showcases in real time  categorized boards with  the content to discover around created by TenFarms users.

And what about a mobile app to complete the full SoLoMo picture? 
They have an iOS app in the works that will be released in the coming months.

Revenues?  Because moments are very well contextualized thanks to location and get a higher lifetime in TenFarms, there is a huge opportunity for advertisers to leverage both location and content residing on TenFarms. The secret sauce is being elaborated.

Altogether,  TenFarms is a beautifully designed service that empowers any connected individual to make sense of his/her digital life and embark on a true location-based social discovery journey. Currently Invitation only.

Ask your invitation in the comments. It's a VIP line